Keeping pace with healthcare challenges

2024

The Challenge

Hospital Management Asia (HMA) 2024, the premier global conference for healthcare leaders, is taking place in Bali from August 27th-30th, 2024. The event, hosted for the first time in Indonesia, serves as an essential platform for knowledge and idea exchange. IMA helps to communicate the programs to the media.

The Approach

IM&A arranged two programs: a preliminary press release distribution and the event's press conference to amplify the messages about HMA 2024.

The Result

National and local media showed interest in the topics. The coverage was aligned with the messages, and the number of coverages exceeded the KPI. Most importantly, the programs successfully increased awareness of HMA 2024.

About Inke Maris & Associates

PR Agency Indonesia

Established in 1986, Inke Maris & Associates (IM&A) is a leading, independent PR Agency in Jakarta providing strategic counsel to businesses, organisations and public institutions. IM&A was recognised as the Best PR Firm in Indonesia after a survey conducted by Mix Magazine to over 100 Indonesian journalists nominated the firm for the PR Agency of the Year Award 2016. As PR and strategic communications consultants, our work falls into overarching and often intersecting areas of Public Affairs, Corporate Communications, Financial Communications, Marketing Communications, Issues & Crisis Communications, Capacity Building & Training, Social Marketing & PR Campaigns, Community and Stakeholder Engagement, Digital PR, Event Management.