National Osteoporosis Day - RI President SBY, the First Lady and cabinet ministers lead the annual 10,000 man march through Jakarta’s main thoroughfare to raise awareness of the “silent killer” Osteroporosis disease. Initiated by IM&A and Fonterra with the Indonesian Osteoporosis Association, National Osteoporosis Day was declared by the the Ministry of Health in 2002 and continues till today.
The utilisation of marketing techniques compounded with a well deliberated campaign design and planning, which employs meaningful messages via mass media appeals and interventions by informal and formal community leaders or organisations, can effectively inform and motivate the public and lead to sustained changes in behavior
About Inke Maris & Associates
Inke Maris & Associates develops social marketing and public awareness campaigns designed to encourage meaningful participation and positive change. Its work combines audience insights, message development, stakeholder engagement, and campaign implementation. These initiatives draw on the firm's broader expertise in corporate communications, public affairs, and community engagement, helping ensure that campaign activities remain aligned with long-term communication objectives. To see how these capabilities work together, learn more about Inke Maris & Associates.