MAKUKU - Marketing Communications on Diaper Rash and SAP Core Technology

2021-2023

The Challenge

MAKUKU is the new comer in babies and toddler’s industry in Indonesia.

The Approach

Highlight product benefits through Takut Ruam Popok, Pakai MAKUKU campaign and creatively build stories on MAKUKU, product benefits, achievements, brand collaborations, etc

The Result

5 press conference and 51 press release distribution in 2022 and 1,277 articles in 2022 IDR 21,825,840,000,- news value Covered by tier 1 & 2 media

About Inke Maris & Associates

PR Agency Indonesia

Established in 1986, Inke Maris & Associates (IM&A) is a leading, independent PR Agency in Jakarta providing strategic counsel to businesses, organisations and public institutions. IM&A was recognised as the Best PR Firm in Indonesia after a survey conducted by Mix Magazine to over 100 Indonesian journalists nominated the firm for the PR Agency of the Year Award 2016. As PR and strategic communications consultants, our work falls into overarching and often intersecting areas of Public Affairs, Corporate Communications, Financial Communications, Marketing Communications, Issues & Crisis Communications, Capacity Building & Training, Social Marketing & PR Campaigns, Community and Stakeholder Engagement, Digital PR, Event Management.