A seasoned communications consultant, she has provided strategic counseling for international and local companies as well as governmental and non-governmental agencies across the Indonesian archipelago.
Area of Expertise
- Strategic Counsel and Strategic PR Development
- Issues and Crisis Management
- Financial Relations and Communications
- Marketing Communications
She brings a wealth of industry experience. Her client portfolio boasts several industry leading organizations including Visa Worldwide Indonesia, Gates Foundation, Pertamina, Conocco Philips, Donggi Senoro, Newmont Mining Corporation, SAP, Rosewood Resorts and Hotels, British American Tobacco, Novartis Biochemie, UBS, Vertu, Franck Muller, Christies Auction House, Honda Motor, Baker Mckenzie, Rouse & Co, Unilever, Tentara Nasional Indonesia and Jakarta City Government
Petrina was also previously partner and co-publisher at MPG Media Group, which publishes 13 lifestyle and design titles in Indonesia and Singapore.
Prior to relocating from her native Singapore to Jakarta in 1995, Petrina held several management positions in public-listed companies in the hospitality and retail industry. Petrina holds a double degree in English and Psychology from the National University of Singapore.