Heading the firm’s Lifestyle, Consumer, and Healthcare practice, Lawrence provides consulting solutions and develops public relations tools and techniques for well-known clients and brands.
Area of Expertise
- Corporate Communications
- Marketing Communications and Events Management
- Public Health Social Marketing
With over 16 years of experience in marketing and corporate communications, Lawrence Tjandra’s expertise is invaluableto IM&A’s clients
Lawrence provides consulting solutions and public relations tools and techniques for well known clients and brands. His client portfolio boasts of top industry players including L`OREAL, Tetra Pak, Zespri Kiwifruit, RPX, Procter & Gambler’s SK II Cosmetics, New Zealand’s Fonterra dairy products brands, Volkswagen, Levi’s, Ministry of Health, Janssen, among others.
Lawrence honed his expertise in social marketing in his work with Fonterra and the Department of Health, which aimed at educating target adopters on the risk of osteoporosis. Over the past 12 years, he has spearheaded the education campaign of osteoporosis, which is successfully changing the behavior and lifestyle of consumers and resulting in increasing sales of Fonterra’s milk products.
Lawrence was highly successful in creating the right perceptions and environment and opportunity for the expansion of the high end Hongkong restaurant Crystal Jade in Indonesia’s major cities, from one branch in Jakarta expanding to 5 cities in Indonesia within only 2 years. Also among his long term clients is the national food and beverage company Nutrifood.