Visa, Financial Services Authority and Bank Indonesia Return to Tackle Financial Knowledge Gap with #IbuBerbagiBijak

Jakarta, 7 Agustus 2018 – Visa, the world’s leader in digital payments, has launched the second year of its #IbuBerbagiBijak campaign, a financial literacy program to educate and empower women to share their knowledge on financial literacy. The program, run in partnership with the Financial Services Authority (OJK), has already reached more than 200,000 women across the country.

This year’s campaign will feature a prominent financial educator to teach women across the country to manage their spending responsibly, and include female entrepreneur guest speakers to share their life stories in managing money and running their own business as a source of inspiration for women.

Riko Abdurrahman, President Director PT Visa Worldwide Indonesia, said: “Following last year’s success we are excited to be launching the second year of our #IbuBerbagiBijak financial literacy campaign. This year Visa, together with OJK and the support of Bank Indonesia (BI), aims to empower even more mothers across the country with responsible financial management skills and encourage them to share this knowledge with other family members and their communities.

Adopting the “train the trainer” concept, the program will run from July to September and will feature a series of workshops and online activities through @IbuBerbagiBijak on Instagram highlighting various topics, from budgeting, saving, spending responsibly, steps to earn extra income, and security trips when making cashless payments.

This year’s #IbuBerbagiBijak campaign will feature a collaboration with influential women’s organizations including Dharma Wanita Persatuan Provinsi DKI Jakarta. Visa will also produce a booklet containing financial literacy information compiled from and literatures published by OJK

Tirta Segara, Member of the Board of Commissioners OJK in charge of Consumer Education and Protection, said that women are the critical economic players in Indonesia as they make a lot of important economic decisions for their family at home, for the company at work, and even for the whole country.

“However, the 2016 OJK National Survey revealed that women financial literacy and inclusion rate stood at 25% and 66.2% respectively, slightly lower compared to men financial literacy and inclusion rate at 33% and 69.6%, “said Tirta.

Tirta believed that women and housewives are considered as the Finance Ministers of most families in Indonesia. “OJK deeply appreciates and fully supports #IbuBerbagiBijak program held by Visa. We hope that after the program, all participants will have better understanding and skill to manage their finance, which in turn allows their family to prosper, “said Tirta.

Pungky P. Wibowo, Executive Director of the Electronification and National Payment Gateway Bank Indonesia said, “Women are the primary targets in our efforts to drive financial inclusion as stipulated in the National Strategy for Financial Inclusion (SNKI). We believe better access to formal financial institutions for women along with proper financial education will eventually improve family welfare. Bank Indonesia strives to continue its effort in achieving the Non-Cash National Movement initiated since 2014, and is committed to drive non-cash social assistance disbursement, expansion of agent banking, and women empowerment.”

Initiated in June last year, #IbuBerbagiBijak financial literacy campaign quickly succeeded in gaining positive welcome among women communities. Throughout July to September 2017, Visa’s @IbuBerbagiBijak account on Instagram gained more than 30,000 followers, the campaign became a trending topic on Twitter, and were discussed in more than 90 blog posts.

“For more than 20 years, Visa has been a leader in developing innovative, free financial literacy programs that help people to effectively learn the fundamentals of personal finance, including budgeting, saving and spending responsibly. We hope our #IbuBerbagiBijak program in Indonesia will continue on this path, spreading financial knowledge and increasing awareness on the importance of responsible money management for a better future across the country,” added Riko.

Please visit @Ibuberbagibijak on Instagram for more information about the program. For more information about Visa’s financial literacy tools please visit

About Visa Inc.
Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network – enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit About Visa, and @VisaNews.