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Panasonic Improves One’s Quality of Life through “Let’s Live Life Better”


Jakarta, 12 April 2017 – Panasonic Gobel Indonesia is one of the largest electronics provider in Indonesia, committed to deliver innovative home appliances products and system solution to answer Indonesian’s customer needs. Although in 2016 electronic market saw tough times, Panasonic achieved growth our business more than 15% for home appliances category. This achievement is the result of the company’s consistency in maintaning its position.

Mr. Hiroyoshi Suga, Presiden Direktur PT Panasonic Gobel Indonesia said, Entering 2017, Panasonic Gobel Indonesia launched a new tagline “Let’s Live Life Better” for its 2017 fiscal year. Panasonic invites all stakeholders to live their life better together with Panasonic. This is in line with our slogan “A Better Life, A Better World.” And this year we challenge to achieve more than 20% our target through various marketing initiatives under the new strategy.

“To achieve set target, Panasonic implements “3 Ways Good Relationship”; maintaining good relationship between Panasonic, Dealer, and Customers. We believe that with good relationship, the company will grow and create innovative products that improves the life of our customers. We will make it come true by carrying out various promotional activities, such as promotion, consumer promo, dealer trip, gathering, and other social-related programs to show our commitment to develop a better life,” added Mr. Hiroyoshi Suga.

Panasonic also appointed a new Brand Ambassador Nadya Hutagalung, who represents the values of “Let’s Live Life Better”. Nadya Hutagalung is hoped to be able to campaign the values of better life along with Panasonic’s quality and environmentally-friendly products.

Panasonic’s has a line of products to support its 2017 business strategy, ranging from air conditioner, television, refrigerator, and washing machine. Throughout 2017, Panasonic introduces various attractive products with Japan quality, designed specifically for premium markets, with the purpose of providing more product choices for Indonesian customers

About Panasonic Group in Indonesia
Publicly known through its brand, namely Panasonic, Panasonic Corporation, whose head office is in Osaka, Japan, is a world-class manufacturer of electronic products, in particular electronic products for consumers of the laymen, business and industry. Following its first emergence in Asia Pacific as Panasonic built its first factory in Thailand in 1961, Panasonic’s operation has been steadily growing in the region. Currently, Panasonic operates in nine countries (including Indonesia) with a total of 75 companies employing more than 82,000 people. In Indonesia, Panasonic has a very long history and special place in the hearts of Indonesian people. Initiated with ‘Tjawang’, a radio brand, developed by late Drs. Thayeb H. Moh. Gobel in 1954, followed by the first TV in 1962, the company used National as its brand in 1970 before it eventually used Panasonic brand in 2004. Until now, in Indonesia Panasonic remains the most leading electronics brand with a series of innovative products, ranging from plasma TVs, cameras, air conditioners, refrigerators, and washing machines, to name but a few. For information about Panasonic, please visit our website at www.panasonic.com/id or call our Customer Care Center at 0804-1-111-111.

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