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Brewin Mesa Introduces The Lana, a Prestigious Apartment at Alam Sutera’s CBD


Jakarta, INDONESIA, 4 October 2016 – PT Brewin Mesa Sutera (Brewin Mesa), a Singapore based real estate investment and development company, introduces The Lana – a prestigious apartment project worth Rp. 1.3 trillion. The apartment offers the concept of balance and tranquility in the middle of Alam Sutera’s lively CBD. The Lana is designed by Andrew Bromberg, a multi award winning architect and the Global Board Director from AEDAS, a well known international architecture firm.

The Lana has a total construction floor area of 85,000 sqm comprising of two 38 storey towers with 496 units. The unparalleled number of amenities The Lana offers includes 3 pools, a large sky deck, multiple resident lounges and meeting facilities, a large gym, gardens, water features, barbeque areas as well as unique features such as Thinking Boxes, Wayang Tower, Giant Hammock and Solarium. The Lana offers four types of units – 1 bedroom, 2 bedrooms, 3 bedrooms and 3+1 bedrooms.

Bill Cheng, President Director PT Brewin Mesa Sutera said: “Brewin Mesa’s mission is to create a memorable and relevant landmark that inspires urban growth and improve living standards of Indonesian citizens. The Lana is Brewin Mesa’s first project in Indonesia and no expense will be spared to ensure a most outstanding project is delivered to our buyers. Through The Lana, we will be delivering a high quality and innovative apartment that stands out as the best development in its class. We are very excited and optimistic for the soft opening of our first project in Indonesia, with many more to come in the future.”

“Through Wing Tai Asia and Pontiac Land Group, our owners have many years of experience in delivering outstanding buildings that are recognized for their innovative designs, superior construction quality and efficient and functional layouts. These same qualities will be adopted by The Lana, which is designed by one of the top architects in the world.”
Mr Cheng adds: “The Lana is also located in the prestigious and strategically located Alam Sutera, a well-managed, clean, green and secure master-planned township with abundant amenities, located only 7km or 15 minutes from Puri Indah, West Jakarta.

With its strategic location, backing by experienced Singapore developers and differentiated to nearby projects with its high-end positioning we believe The Lana is an unmatched option for end-users, aspiring homeowners and investors looking for an exciting high-rise apartment lifestyle.”

Andrew Bromberg, Global Board Director AEDAS, The Lana’s architect said: “As an architect, my design focuses on human sustainability to ensure the sustainability of communities around the project. Each of my buildings has the purpose to be a part of and an inspiration to its surrounding environment. The design of The Lana is centered on a luscious green environment with utmost privacy to provide tranquility and relaxation to its residents. Inspired by the terraced rice paddies in Bali, The Lana offers multiple levels of resident amenities set amidst greenery and water features. We designed the building with the resident in mind – apartments are efficient, functional with good layouts, none of the apartment overlooks another apartment, and The Lana also offers many amenities supporting a healthy and relaxing lifestyle that cannot be found at other apartments, including a meditation garden, yoga studio, fitness room, along with sauna, a huge swimming pool, jacuzzi and many more. Facilities for families and children alike”

A few of The Lana’s signature features are :
– The Thinking Boxes. A quiet space above ground and nestled within the branches of strong trees. The thinking box is a tranquil place to lounge and contemplate.
– The Wayang Tower. In the evening, this play tower transforms into a lantern that captures interaction of the children inside which is reflected like a wayang kulit.
– The Giant Hammock. Located in the 18th floor Sky Deck, an area for residents to sit back and relax in a casual environment while enjoying panoramic views from the 18th Floor.
– The Solarium. A unique sun-filled lounge and library that is encased in full height windows that opens out to a tree-lined outdoor seating area.

The Lana is positioned at the high-end segment of the Alam Sutera sub-market and segmented towards both investors and end-users – young families and trendy professionals. The Lana is located near malls, international schools and has an efficient toll access to the Jakarta CBD and Airport.

Then Lie Min, Chairman Asosiasi Real Estate Broker Indonesia, DPD Banten said: “Future prospects of Alam Sutera’s property investment remain positive. Located between Puri Indah and Serpong, Alam Sutera serves both the Serpong sub-market and is also an extension of West Jakarta. Given its strategic location, many companies have started to move to the township and starting to build their headquarter buildings. Given its prestigious reputation and well managed environment, Alam Sutera is also an attractive location for living, hence many developers are building there. However, The Lana differentiates by being one of the only truly high end project in Alam Sutera. Its price point is attractive when compared to other projects in the vicinity, and given its offerings I believe The Lana is an investment that can be profitable and represents good value for investors and end-users.”

About the Developer
The Lana is developed by PT Brewin Mesa Sutera. PT Brewin Mesa Sutera is a joint venture between Brewin Mesa Pte. Ltd. (Brewin Mesa) and Shenning Emerging Asia Real Estate Fund (Shenning).

 

About Brewin Mesa
Brewin Mesa Pte. Ltd. is a Singapore-based real estate investment and development company focused on Indonesia’s real estate markets. Brewin Mesa is a joint venture between Brewin Properties Pte. Ltd. and MESA Investment Private Limited.

Brewin Properties is an investment vehicle of the Cheng Family, which controls Wing Tai Asia (www.wingtaiasia.com.sg). Founded in 1955 in Hong Kong, Wing Tai is one of the region’s leading property developers with a reputation for delivering premium developments with innovative designs, quality finishes and workmanship. The Company has developed more than 100 projects in the region and have partnered with world renowned architects including the Pritzker Prize-winning Jean Nouvel, Toyo Ito, IM Pei and Lord Norman Foster.

MESA Investment is owned by members of the Kwee Family, which controls Pontiac Land Limited (www.pontiacland.com). Pontiac Land Group is a leading real estate company with over half a century of experience in luxury property development. The Group has developed some of the most notable developments in Singapore including strategically located mixed-use developments, medical centres, premium office towers, luxury hotels and residential developments, each a distinct architectural achievement and many designed by Pritzker Prize Laureates such as Lord Norman Foster, Richard Meier and Philip Johnson.

Brewin Mesa will focus on developing properly conceived and well-built design-driven properties in the residential and commercial sectors in key Indonesian cities. Drawing from the legacy built by its renowned predecessors, Brewin Mesa believes it is best positioned to build projects that will be recognized for their distinction and for their unparalleled quality.

 

About Shenning
Shenning is a private equity fund managed by Shenning Investments Private Limited, a Singapore registered fund management company regulated by the Monetary Authority of Singapore. Shenning is founded by Mr. Kwee Liong Tek, an owner of the Pontiac Land Group, one of the largest property companies in Singapore, and Mr. Ng Chee Yuen, CEO of Shenning. Shenning invests in key Asian cities to develop compelling properties using its Singapore’s standards of management to deliver great living environments customized for the markets it invests in.

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