Work In Action



Indosat/Qtel First Extraordinary General Meeting (EGM), formalizing acquisition of Indosat

Qatar Telecom QSC (QTEL)

The PR Challenge:
Qatar Telecom QSC (“Qtel”), one of the Middle East’s fastest-growing telecommunications company, in 2008 in the process of acquiring the major interest in Indonesia’s leading telecommunication and information service provider PT. Indosat Tbk (Indosat) from Asia Mobile Holding Pte. Ltd. (“AMH”), faced many sensitive issues in the Indonesian market. The challenge was to cultivate and obtain accurate and positive coverage despite the sensitive issues surrounding the acquisition.
The PR Program:
Inke Maris & Associates partnering with Financial Dynamics for global communication, escorted Qtel in its communication with the Indonesian press, through the process starting from initial transaction announcement Press Conference, Indosat AGM, subsequent Qtel tender offer for shares remaining, until final acceptance.
The Results:
Qtel has secured acceptance to its presence in Indosat in the media and among Indonesian stakeholders including decision makers, regulatory bodies and Indosat employees.