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Work In Action

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levis

Fashion Show at Go Forth media launch

Levi’s

The PR Program:
When Levi's first came to IM&A in 2004, the brand was suffering from a dishearteningly low share of voice in media. With our brilliant creativity and excellent media relations, we developed exciting marketing event and communications programs that captured the attention of the media. Levi's quickly saw its share of voice rising to over 72 percent and its brand positioning as the leading jeans brand has strengthened over the years. Our breakthrough approaches also brought fresh ideas to the media in appreciating jeans from different perspectives other than the launch of just another product variant or seasonal routine.

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