Work In Action



Indonesia’s leading bank, Bank BCA – a public company

The PR Program:
IM&A's relationship with Bank BCA started with Bank BCA's Initial Public Offering in 2000 where IM&A was appointed as PR consultant undertaking communications program aimed at stakeholders across the nation.

Today once again IM&A has the privilege to consult BCA and based on our perception survey of the bank we developed a communications strategy. Our role as PR consultant to BCA, was advising on strategy and tactical to further enhance its corporate image. The BCA corporate communications program include corporate social responsibility programs, investor and employee communications.