PT Bank Central Asia Tbk (BCA) is one of the leading private banks in Indonesia. All this time BCA's communication was more in the form of product communication to consumers. BCA wished to increase its communications to other stakeholders in an effort to increase the value of the corporation.
IM&A developed a perception survey based communications strategy for BCA, implementing a corporate communication program that enhances BCA's reputation in the eyes of its stakeholders, utilizing the things that BCA has and creating special programs and executing through traditional media and digital PR/media. The BCA corporate communications program include corporate social responsibility programs, investor and employee communications.
BCA has managed to raise and maintain its awareness levels to become the first ranked in top of mind banks and is currently considered one of the most reputable banks. Leading in media share of voice with a total of +6000 media coverage per year.